Superunie Private Label Pasta
Superunie saw a chance to meet demand for premium yet affordable pasta by bridging the gap between private label and high-end brands. The result is a high-quality dried pasta line offering authentic Italian flavors for home cooks.
Request: Develop branding, packaging, and a logo that honor Italian culinary traditions while presenting a modern, approachable aesthetic to resonate with today’s consumers.
Context: The growing pasta market, fueled by innovation and demand for healthier options, pairs with the timeless global love of Italian cuisine. Superunie positioned its line to stand out with authenticity, quality, and affordability.
Design: Inspired by Italy’s rich heritage, the design balances traditional motifs with contemporary elements. Elegant typography, warm colors, and clean layouts create packaging that is premium, authentic, and inviting.
