The pasta market is on the rise due to a surge in innovation. Alongside the emergence of "healthier" pasta options such as vegetable pasta, gluten-free pasta, and spelt pasta, the enduring popularity of Italian cuisine remains unwavering. Supermarket shelves are stocked with numbers of authentic, original Italian brands, all of which continue to evolve and innovate.

Recognizing an opportunity, Superunie aimed to bridge the gap between private label and premium brands by introducing a high-quality line of dried pasta that's both affordable and accessible for home Italian cooking.

The brand's design is a homage to its Italian roots, conveying a sense of authenticity while embracing a modern aesthetic. It embodies passion and craftsmanship, mirroring the brand's commitment to Italian culinary heritage.