Parranda Beer Packaging Design: Celebrating Cuban Heritage
Royal Swinkels, in collaboration with Cervecería Cubana SA, has crafted Parranda, a unique Cuban beer that celebrates Cuba’s rich cultural heritage.
Request: Design the packaging, labels, and logo for Parranda, a Cuban beer brewed with local roots, inspired by the vibrant Cuban tradition of La Festividad de Parranda. The goal was to create a visual identity that captures the essence of this festive Cuban celebration while staying true to the beer’s authentic Cuban origin.
Context: Parranda is a premium Cuban beer that showcases the expertise of Royal Swinkels and Cervecería Cubana SA. This beer is deeply rooted in the Cuban tradition of community revelry, characterized by fireworks, vibrant nightlife, and joyous celebrations. Parranda offers a truly Cuban experience in every sip.
Design: The packaging design for Parranda draws inspiration from the lively and colorful essence of La Festividad de Parranda. Using bold, bright colors and dynamic patterns, the design reflects the joy and energy of Cuban festivity. The logo and packaging combine modern design elements with traditional Cuban symbols, ensuring a look that is both contemporary and rooted in Cuban heritage. The final result is a packaging design that celebrates Cuba’s festive culture and enhances the Parranda experience with every bottle.
